BOP is a cutting-edge consumer brand established in 2019. Since its inception, it has rapidly risen in the oral care sector, with an annual turnover exceeding 1 billion RMB. The company has successfully secured investments from several top-tier USD funds, including BAI, Lightspeed Capital, Next Capital, DCM, and others.
The company is currently experiencing rapid and robust growth, especially as its offline business expands quickly. During this expansion phase, BOP's partner team sought assistance from SeeStar in hiring an offline sales leader. Before reaching out to SeeStar, BOP had already engaged with various candidates through different channels. However, the partner team felt that these candidates lacked a deep understanding of the challenges faced by disruptive consumer brands and had limited operational capabilities. Additionally, the partner team desired candidates who aligned with BOP's corporate values.
SeeStar's team, leveraging over 10 years of expertise in the consumer goods and new retail sectors, recommended two candidates after a thorough analysis. One of these candidates gained favor with the client, and upon joining, swiftly assisted BOP in gaining a competitive advantage in the offline business. The executive search project, from receiving the requirement to finalizing the offer, took only three weeks.
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